Simple beats bloated
One job, done beautifully. No feature-creep, no dashboards you'll never open — just the thing you actually needed.
A new Shopify app studio● Issue Nº01 — 2026awecommerce.net
Small, honest apps for small
Shopify stores.
Fig. 01 — Oversize Cotton Tee$29.00
Plain variant dropdowns hide your colours and sizes. Our first app, Color Swatches, turns them into clickable colour & image swatches — on any theme, no code.
Founder-runFree to installBuilt for OS 2.0
01
The Manifesto
Why AWE
Four beliefs that shape every app we ship — printed here, held to always.
No code, ever
Set it up without touching theme code — install, click, done. Hit a snag? A real maker helps, no developer needed.
Fair & free to start
Real free plans — not trials in disguise. No dark patterns, no surprise upsells at checkout.
Founder-run support
A maker replies — fast, and human. Not a bot, not a ticket queue that forgets you exist.
02
The Collection
Our apps
One live today. More in the works. Every one small, honest and design-led.
Color Swatches
Dropdowns hide your variants — Color Swatchesshows them. Turn Color, Size & any option into clickable colour / image swatches on any OS 2.0 theme. No code.
View Color Swatches →IN THE WORKS
App #2
Something small and useful is on the workbench. We build in public — you'll see it here first.
Coming soonGOT AN IDEA?
Tell us what to build
The best apps come from real merchant headaches. If there's a tiny thing that bugs you daily, tell us.
Send an idea →AWE is brand new — so instead of throwing fake numbers at you, here's the real deal: we make small, honest Shopify apps, keep them dead simple, and a real person answers when you write.
03
The Plan
Roadmap
Where we are, and where we're headed. Honest and in the open.
Live now
Color Swatches
Clickable color / image swatches on any OS 2.0 theme. Shipping today.
Next
Swatch presets & styles
Ready-made looks and finer control over shape, size and grouping.
Later
App #2
A new small, honest app — chosen from what merchants ask us for most.
04
Straight answers
Questions
No spin. The honest answers to what small merchants actually ask us.
Small Shopify merchants who want their store to look great without hiring a developer or wrestling with theme code. If you run a shop and value simple, well-made tools — AWE is built for you.
Fair question. We won't pretend to have thousands of installs we don't. What we offer instead: free plans with no dark patterns, apps that never touch your theme code, and a founder who answers support personally. We're building in public — judge us on the work.
Color Swatches is live now. Next up are swatch presets and styles, then a second small app — chosen from what merchants tell us they need most. Watch the roadmap; it stays honest and current.
Write to us and a real maker replies — fast. Full guides live at docs.awecommerce.net, and if you can't find your answer there, we're one message away.